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Frontline
1983
Published on, 1 month ago
Frontline
The Persuaders 23 Season 4 Episode
1983
6.9
FRONTLINE takes an in-depth look at the multibillion-dollar โpersuasion industriesโ of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
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